Zumo

Get your coffee fix

Zumo was established to cater for the working class, vehicle enthusiast, male demographic. Somewhere where blokes can pull up in overalls, grease on their hands and still get a great brew.
The logo was designed to be symbolic of the motor vehicle industry as well as being representative of coffee. The colour palette of red, white and black was chosen for it’s strong vehicle connection as well as it’s symbolic representation of milk, warmth and coffee. The font was also key to reiterating the vehicle symbolism as it helps establish the look of a vehicle badge.

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