


New Zealand Post required a set of stamps and supporting collateral that would sum up the New Zealand experience.
With only six stamps in this set to showcase our amazing country, the idea of a roadie was chosen to set the scene. A fictional story was established of an overseas traveller tripping around God’s Own from Cape Reinga down to Bluff, with some of New Zealand’s most unique experiences being captured in an illustrative style and complimentary hand-written letters to loved ones. The collector’s pack is a look inside the traveller’s suitcase and showcases some of the items that make us New Zealanders.